Tennessee’s office of travel has released their brand new website today, and what a stunner! This is a site that keeps popping onto my radar every few years as they update with a slick redesign.
My first initiation to TNVacation.com was in about 2008 and their look and feel was very resonant with the American South, with a lot of true grit, denim, and heart to the brand. They were making great use of the emerging trend of nonstandard web fonts — I want to say they were using Cufon? — as well as transparent overlays. The site had a great travel and scrapbook theme going on, full of memories… The kind you might make on a vacation to their state, you could say.
The newly launched TNVacation continues capitalizing on web trends with big cover-to-cover images, parallax scrolling, and cdn optimized delivery. It looks like they are running on Drupal and making use of six social media outlets including Snapchat, Instagram, and Pinterest in addition to the old ‘big 3’. This time around they are sticking with heavy use of lovely imagery, all vignetted (the dark edges on each photo) for dramatic effect. The typography is now live text and it makes me think about just how far the web has come with regard to fonts over the years.