Good web design is equal parts reinforcement of brand, ease of use, and quality of artistry. It’s the three-legged stool you can use to evaluate your current website and marketing materials.
Evaluating Your Website’s Design
Stand Behind Your Branding
Do the colors, images, and styling match your brand persona? The design of a site should appeal to its user base and create an appropriate feel. A good brand knows that it can not be all things to all people, and it carefully chooses its niche. Sample brand characteristics include:
- High Tech
A good web designer has a sense of style and the ability to create a strong composition.They are knowledgeable with the technical details of web design (eg mobile browsers, text flow, fonts) and will be able to extend your brand experience into an engaging page.
An Easy to Use Interface
Don’t make your users dig too hard for the information they need. Will it take too many clicks to do a simple task? If you have multiple audiences (eg B2B and B2C), will each find what they are looking for? Good website design addresses these problems (and many others) while keeping things visually simple, reducing overwhelm or frustration.
High Quality Graphic Design
Great design requires attention to detail, solid compositional skills, right typography, suitable colors, and staying up to date on UI trends. Frequently we are drawn to art, packaging, design, and branding without knowing why or how to even begin to put our attraction into words. An experienced designer knows all about this and can explain to you why certain pieces are so compelling — then how to get the same effect on your project!
To know if you have a fantastic designer, ask them pointed questions and listen to their answers. We get far too few questions and will always be able to tell you about the design strategy in place.
Need a new look? We crush it on design for all sorts of websites. Reach out for a free consultation and to grab some new ideas!